In its entirety, this campaign was created by a team of six. In this extended case study, I was the leader of the group and we were given the task of creating a social media campaign for the Sexual Assault Center of North West Georgia (SACNWGA) for campus safety awareness. Our correspondant at the SACNWGA explained that their audience for this campaign would be college-aged women in the Northern Georgia area.
My team and I decided to use images of college-aged women holding signs that stated statistics about sexual assault on college campuses. I designed and edited the following graphics to be disseminated on Instagram and Facebook. Each image also features the 'Safe Zone' logo I designed.
To view our study, click here.
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